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Good landing pages have some key features
Eye catching headlines that grabs your visitor’s attention instantly and compels them to read on. Many refer to this as the hook. Does your headline have a hook? If not, work on it. You may find you have to test a few headlines to find out which one pulls in the most people.
Brief introduction. Tell your customer who you are and what you are offering them. Don’t forget to list the benefits of what you have to offer. You can do this using a simple bulleted list.
An offer, whether you are offering a free product, newsletter or special report in exchange for an eMail address.
You shouldn’t have any links on your opt-in page (except for links to your privacy policy and other disclaimers) so your visitor is not distracted and will freely offer their information.
A reminder that your visitor is receiving something free, that there is no charge, no risk and nothing to lose.
A privacy statement to assure your visitors you will keep their information personal and private. Many visitors will not enter their information unless they know their information will be kept private and confidential.
Include your handwritten signature, which again builds trust and a personal experience for your visitor. A head-shot photo is also a good idea.
Make your free product offer look as professional as possible. Consider getting an eCover for it even if it is free, so your customers assume the free gift or product is worthwhile.
When you design a simple web page in this fashion, you have a very high possibility of transforming visitors into subscribers. You may find up to 80% of visitors subscribe when you create a great landing page.
And, if you are not good at web design or even writing, contract others to do the work for you. You can always outsource the project thru many of the online services that have people to do just this type of thing, just do a search at your favorite search engine.
