How To Design Successful Subscriber Pulling Web Pages
You can quickly and easily encourage visitors to turn into subscribers on your website by converting frequently visited web pages on your site into subscriber-pulling pages. These are nothing more than web pages that encourage visitors to subscribe to your mailing list.
How can you do that? One way you can do this is by using a pop up window that appears when a visitor goes to your web page. The pop up window should ask the visitor for their name and eMail address. Another tactic many successful marketers use is simply placing an opt-in form on all pages of their website for visitors interested in subscribing to your online newsletter or ezine. This is a simple, subtle and indirect way to encourage people to sign up for your ezine or your newsletter.
Generating opt-ins is a great way of building your list because in essence you are asking your customer for permission to contact them in the future by eMail about new products you may offer or updates to your site. Many visitors will return to your site once you have permission to contact them and simply suggest that they come back and check out the latest updates to your site.
A great way to encourage visitors to join your list is by sending them an eMail asking them to confirm they want to subscribe to your list. Then send them a friendly welcoming message with an extra freebie.
A Word On Personalization
Subscribers like to feel wanted and appreciated. Be sure when prospects opt-in to your mailing list, you treat them like valued customers, whether they bought something from you or not.
You should consider sending them a personalized welcome message and ensure all communications to them contain their name or other personal information.
Personalization is a simple trick many marketers use to get closer to their prospects and customers. The closer a prospect feels to you, the more likely they are to buy from you repeatedly, they may even send their friends and family to your site to buy from you.
Offering A Free Gift
Who doesn’t like a free gift? A sensible way to build your mailing list is to offer a free gift, report, newsletter or other object of value to your visitors when they opt-in to your mailing list. You can create a landing page for example, where customers can immediately download a free gift or report in exchange for their eMail address. This is a great way to pull in more visitors and transform more visitors into buyers.
The key here is making sure whatever it is you offer your customer has real value. You don’t want to give away a shoddy product, because they will assume everything else you have to offer is pretty shoddy too. So make sure you invest a little time and effort in your free gift. And be creative.
You may for example, offer them a free one hour personal coaching session. Or you may review the first ten pages of their marketing plan and offer advice. Give them something they will value and need, and they will gladly accept your gift and opt-in. You will also build trust and loyalty by doing so.
Honestly this is one of the best ways to pull people to your website because you are offering them something free. You will get targeted traffic going to your web page with little effort. The best part? You are proving what you have to offer is valuable, so customers are likely to return. And, even if they do not return on their own, you now have their eMail addresses.
