100% Internet Marketing eBooks! Sign Up Today To Claim Your eBooks!
Joint Ventures
Joint Ventures allow you to capitalize on existing, targeted traffic streams.
This means more traffic for you and your JV partner without spending extra
money on advertising.
In any Joint Venture deal, you’re always trading resources of equal value. For example,
you want extra traffic and more subscribers. In exchange, your Joint Venture partner
might want to present an offer to your subscribers, or perhaps get a free
copy of one of your products.
Who Should I Partner With?
Always partner with businesses that are complementary to yours in some way.
If you sell model airplanes, don’t do a JV with a site devoted to weight
loss pills! This is obvious, of course, but it bears mentioning just to
emphasize the point.
Complementary sites are sites within or closely related to your niche,
and are not in competition with you. It’s ok to shoot for a JV with a
site that sells a similar product, just don’t attempt this with a site
selling the exact same product. Again, this is probably obvious but
some people have actually tried this before!
How to Approach Joint Venture Partners
The first rule: Don’t be shy!
If you believe you can set up a true “win-win” deal, contact your potential
partners as soon as possible. Procrastination just leaves money on the
table.
The second rule: Personalize your correspondence and make sure you understand
your potential partner’s business.
It’s always a good idea to complement your prospect and let them know
what it is about their business impresses you – then, follow that up
with information about your business and why you feel the two of you
have a potential match.
The third rule: Offer a “killer” deal.
If your potential Joint Venture partner has a successful site, it’s likely he or she
receives requests for JV deals all the time. In order to win him/her over,
you need to stand out from the crowd and offer a deal above and beyond
the usual. This means, for example, offering them higher commissions or
even giving more than you receive.
The fourth rule: Be polite!
If you get turned down, simply move on to the next prospect. There could
be a number of reasons your Joint Venture proposal was turned down this time. You
can always approach with a new deal in the future as long as you don’t
burn any bridges.
