100% Internet Marketing eBooks! Sign Up Today To Claim Your eBooks!
Pay Per Click Advertising
If you want to generate traffic quickly, nothing beats Pay Per Click advertising.
But it can become very expensive very fast, especially if the competition is high.
The more marketers bidding on the same keyword will drive the price very high.
Pay Per Click advertising is what’s known as a “pay for performance”
advertising model. You bid for the keywords you want, and you only pay
your bid amount when someone clicks on your advertisement.
Google Adwords is the network of choice among PPC marketers. However, there
are several other services you might consider adding to your arsenal once
you’ve mastered Google:
Overture: http://www.overture.com – Now Yahoo!
Find What: http://www.findwhat.com
Mamma: http://www.mamma.com
Kanoodle: http://www.kanoodle.com
Sprinks: http://www.sprinks.com
Why is PPC advertising so effective?
1. PPC allows targeting. You bid only on the phrases you want. You can
laser target your market and your advertising to the most appropriate
prospects.
2. PPC creates fast results. You don’t have to wait months to get your site
listed in the search engines. You can get your link out within minutes and
see results within a matter of hours.
3. PPC opens the door for budget conscious advertisers. You have full
control over how much you bid and how much spend per day.
PPC advertising is also multi-purpose. You can use it for just about
anything you want to promote. You can promote your web site, your opt-in
landing page for mailing list sign ups and affiliate programs. You should
definitely consider PPC for driving visitors to an opt-in page.
This is the fastest way to generate a boatload of new leads and
subscribers.
It’s also a clever tool for building out your down line in MLM programs and
two-tier affiliates programs.
Each PPC network has different rules about site promotion. Google allows
you to link directly to merchant pages if you’re an affiliate. However, the
Overture network requires advertisers to direct traffic to their own web
site. In either case, it’s actually a better idea to direct traffic to your
own site, even if the end of the conversion chain is designed to lead the
visitor to a different site. You have a lot more room to pre-sell and
educate hesitant consumers that way.
You can accomplish a lot of testing and tracking with PPC campaigns.
There is no better way to run split tests on your pages to tweak your ad
copy and your offer. It is also a very effective tool for site
optimization. Once you discover which keywords are pulling best in your
PPC campaign, you can optimize your site for those terms and shoot for
a good search engine ranking on them.
PPC advertising should be one of your primary traffic tools. However, keep
in mind that it represents a short term strategy. You should use it for
quick boosts in traffic, to collect subscribers and to test your sales
pages.
Unless you have an unlimited budget, you probably don’t want to run a
campaign on a continual basis.
