RSS Feeds and Dynamic Content

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RSS Feeds produce content that the search engines love.

If you’re having a hard time maintaining your rankings, RSS might
provide the solution you need.

Targeted content attracts the search spiders, but new content keeps
them visiting your site frequently. Placing an RSS feed on your site
provides the perfect balance between static content geared towards
keyword dominance and dynamic content designed to generate repeat
visits to your site. You could say that dynamic content makes your
site “stickier”.

You might be wondering whether dynamic content could negatively
affect your rankings.

After all, if you’ve already established a presence on specific
keywords, why dilute that rapidly changing content? Well, the good
news is that you don’t have to plug in just any content into your
site. RSS has grown rapidly and your options are broad. You can,
in fact, create feeds targeted to your niche keywords. This will
pull in content related to your site theme, and only that.

How to Get Started

First things first, it’s time to seek out some feeds!
Here is a list to get you started:

http://www.syndic8.com/
http://www.feedster.com/
http://news.yahoo.com/rss
http://www.feedroll.com/
http://www.2rss.com/index.php

Now, how do you get those feeds onto your site? The method can vary
from service to service.

Usually, you’ll be given a snippet of code to paste into your web page.
This code will automatically pull in the content for you. Your job
from that point onward is to decide where on the page you want to
place the code. You can create a separate directory for this if you
wish. You can also feature the feeds on your index page in side bars
or even as content for the main body of the page. Then, just sit back
and watch the magic ranking-boosting power of dynamic content.

Add an Extra Layer

You don’t have to limit yourself to syndicating other people’s content.
You can also syndicate your articles. This tactic is equivalent to
traditional article distribution on steroids. You no longer have to
wait for your content to get picked up by human editors.

Further, you have a great deal of control over targeting. You can
syndicate your content only to those sites which match your business
category. This will ensure that your articles come up only on relevant
sites.

Syndicating your own content is a little bit trickier than syndicating
other people’s content.

You need to implement an RSS feed on your site and provide other
webmasters with your piece of “syndication script” to paste onto
their web pages. The heart of your RSS feeds lives in an .xml file.
However, your syndication module is usually created in another language
like PHP or .ASP. PHP is probably the “easiest” for a newbie to start with.

The following resources will help you get your feet wet:

*Desktop solution for managing and formatting your syndicated content
http://www.icontent-delivery.com/synmain/

What is RSS?
*A comprehensive tutorial on RSS from the developers
http://www.xml.com/pub/a/2002/12/18/dive-into-xml.html

Yes, the learning curve for RSS syndication is steeper than most other
marketing tools you’ve used in the past. The effort is worth it, though.
Dynamic content is the wave of the future, so don’t get left behind!