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Viral Products
Viral products are not just traffic generators but lead generators!
What is a viral product?
A traditional viral product is an e-book which you give away to your
subscribers as well as to e-book distribution sites. Included in your
e-book is your web site url and, if you choose, an embedded subscription
box that allows readers to join your list directly from the e-book.
Why Are Viral Products Effective?
The reason these viral products are so effective is because the
distribution model allows your URL to propagate across the web in ways you
could never imagine, and without any work or expense on your part, well not
after the initial setup and getting your product out there.
The fact of the matter is that other web site owners just like you
are hungry for content. When they don’t want to do the work of creating
a report themselves, they simply go out and find a free, pre-written
one and offer it to their visitors. If your e-book is good enough,
you’ll soon have hundreds of sites offering your work to their visitors.
You get the benefit of their traffic for free.
Where Can I Distribute My E-Book?
Seek out as many appropriate distribution sites as you can.
Here is a list to get you started:
http://www.ebookdirectory.com/
http://www.free-ebooks.net/
http://www.fictionwise.com/
http://www.mindlikewater.com/
How about some really clever ways to distribute your e-book? Go beyond the
traditional outlets and submit your e-book to popular general purpose web
sites like Tucows.com and Download.com.
Another tactic which could be highly effective, but somewhat risky,
is to submit your e-book into the public domain.
You would have to be willing to cede your copyright and risk someone
else rebranding your book as their own. If you’re up to the challenge,
take a look at Project Gutenberg (http://www.gutenberg.org/) and
Digital Book Index (http://www.digitalbookindex.com/)
Maintaining Impact
If something works well once, repeat it! Unleashing one viral product
will spike your traffic. Releasing dozens of viral products will give you
a nice, long term flood of new visitors.
Viral products can be short term or long term traffic generators depending
on how you approach them. If you can put yourself on a schedule of releasing
at least one free, viral e-book per month, you’ll have an excellent no-cost
traffic tool on your hands to bring in a continual flow of new prospects.
