Keyword research
Find out about the most frequently used keywords for the
search engines which are associated with the services or
products that you offer. Website traffic can be increased if
you use these keywords in the form of text.
Uncluttered website
Traffic may be increased by keeping the website uncluttered.
Majority of web designers use programs like Java or Flash
and multiple graphic images, with an adverse effect. As a result
of the clutter the sites end up with a decrease in ranking and traffic.
Neat web pages
Web pages are made using cells and tables, since the idea is to
keep it neat and uncluttered, use as many cells and tables as
are absolutely necessary to design the website.
Meta tags
It’s helpful if you can create good Meta tags. Try to ensure that
the Description Meta Tags have keywords differ from the Title.
Avoid repetition of keywords
When it comes to the Keyword Meta Tag, restrict the number of
times that you use the same words over and over again.
Relevancy
Use the significant keywords as text headers on top of each of the pages.
Home page
The very first page of your website should ideally be the most
significant one. It should also contain the keywords which are
of greatest importance.
Intranet
It’s not a good idea to use websites based on frames on the internet.
Instead, use these on the Intranet-for the employees who’re a part of your company.
Avoid redirect pages
Some pages come with a re-direct function, ie. these pages immediately
guide you to a different page. Try not to use such pages.
